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FOR IMMEDIATE RELEASE
Industry Recognizes Graphic Communications Company
July 28, 2010
Tampa, Florida – Printing Association of Florida’s (PAF) Florida Print Awards, has announced that MLI Integrated Graphic Solutions, Inc., a Tampa based printing, direct marketing and solutions provider, has won 41 Florida Print Awards for outstanding achievement in this year’s competition.
The awards will be presented Saturday, August 7, 2010, at a the statewide PAF conference, at the Royal Pacific Resort, Universal Orlando, Florida. Ad agencies, graphic firms and printing companies throughout the state compete for these prestigious awards. MLI’s winning entries included personalized URL (purl) with variable component marketing campaigns, transpromotional materials, annual reports and other print and marketing materials.
MLI’s focuses on direct marketing and fulfillment to national clients in the financial, healthcare, banking publication, entertainment and retail industries. The company has established a competitive difference by serving as a fullservice manufacturer and marketing agency, with mail house, fulfillment and supply-chain capabilities in one place. MLI offers a full range of digital, offset and web to print technology.
The awards will be presented Saturday, August 7, 2010, at a the statewide PAF conference, at the Royal Pacific Resort, Universal Orlando, Florida. Ad agencies, graphic firms and printing companies throughout the state compete for these prestigious awards. MLI’s winning entries included personalized URL (purl) with variable component marketing campaigns, transpromotional materials, annual reports and other print and marketing materials.
MLI’s focuses on direct marketing and fulfillment to national clients in the financial, healthcare, banking publication, entertainment and retail industries. The company has established a competitive difference by serving as a fullservice manufacturer and marketing agency, with mail house, fulfillment and supply-chain capabilities in one place. MLI offers a full range of digital, offset and web to print technology.
SPECIAL REPORT
January 11, 2010
MLI’s Digital Marketing Platform makes Multi-Channel Marketing Easy
Digital marketing by definition is a multi-channel concept, reaching consumers using Print, Direct mail, Internet; email, (Purl website), mobile and other interactive channels. Sometimes marketers tend to focus on one channel at the time, hurting their effectiveness in the process. MLI’s all inclusive digital marketing platform get the channels working effectively together for guaranteed results.
While digital marketing can certainly be effective using one message type, it is a lot more successful when a marketer combines multiple channels within the same campaign. For instance, if a company is trying to promote a new product, program or special offer, they could send out a direct mail piece, email message or text campaign individually. This, if appropriately executed, could yield encouraging results; nevertheless this same campaign could be exponentially improved if multiple message types are implemented and makes for superior value.
A direct mail piece with a (Purl website) including an email could be sent to a list of potential customers with a special offer for those customers that also includes their cell phone number. This is an example which not only would post the offer on the (Purl website) with our platform, but would allow for a follow up campaign a few days later sent via text message (SMS) with the special offer attached. A multi-channel approach not only improves the overall effectiveness for your campaign, but also provides an enhanced level of engagement to your target audience along the way.
An assortment of push and pull message technologies can also be used in conjunction with each other. For example, an email campaign can include an e-newsletter, or link to a content download, which enables a marketer to have the best of both worlds in regards to their marketing methodology or line of attack. All of these technologies are tracked real-time for results and action.
It goes without saying, taking a multi-channel approach requires the right tools, software and partner to facilitate, but happily the advancement of technologies and marketing platforms simplify the entire process and makes multi-channel marketing all seem effortless. MLI’s all-inclusive digital marketing platform is a perfect example of multi-channel marketing made easy. Ask about our platforms today including PURLIT, EZBLASTERS and INTENT MAIL.
Digital marketing by definition is a multi-channel concept, reaching consumers using Print, Direct mail, Internet; email, (Purl website), mobile and other interactive channels. Sometimes marketers tend to focus on one channel at the time, hurting their effectiveness in the process. MLI’s all inclusive digital marketing platform get the channels working effectively together for guaranteed results.
While digital marketing can certainly be effective using one message type, it is a lot more successful when a marketer combines multiple channels within the same campaign. For instance, if a company is trying to promote a new product, program or special offer, they could send out a direct mail piece, email message or text campaign individually. This, if appropriately executed, could yield encouraging results; nevertheless this same campaign could be exponentially improved if multiple message types are implemented and makes for superior value.
A direct mail piece with a (Purl website) including an email could be sent to a list of potential customers with a special offer for those customers that also includes their cell phone number. This is an example which not only would post the offer on the (Purl website) with our platform, but would allow for a follow up campaign a few days later sent via text message (SMS) with the special offer attached. A multi-channel approach not only improves the overall effectiveness for your campaign, but also provides an enhanced level of engagement to your target audience along the way.
An assortment of push and pull message technologies can also be used in conjunction with each other. For example, an email campaign can include an e-newsletter, or link to a content download, which enables a marketer to have the best of both worlds in regards to their marketing methodology or line of attack. All of these technologies are tracked real-time for results and action.
It goes without saying, taking a multi-channel approach requires the right tools, software and partner to facilitate, but happily the advancement of technologies and marketing platforms simplify the entire process and makes multi-channel marketing all seem effortless. MLI’s all-inclusive digital marketing platform is a perfect example of multi-channel marketing made easy. Ask about our platforms today including PURLIT, EZBLASTERS and INTENT MAIL.
FOR IMMEDIATE RELEASE
August 10, 2009
AMERICAN PRINTER NAMES MLI 2009 ENVIRONMENTAL EXCELLENCE AWARD TOP HONORS
Penton Media's AMERICAN PRINTER ([R]) magazine, a leading source for senior executives seeking business trends and technical innovations shaping the commercial printing industry, today announced the winners of its second annual Environmental Excellence Awards program.
The Environmental Excellence Awards recognize commercial printers who are leading the industry in environmentally conscious manufacturing.
American Printer recognizes MLI Integrated Graphic Solutions winning the top gold award. “We are pleased by the enthusiastic response from the industry,” said Scott Bieda, group publisher. “We received many innovative entries across all categories of the competition.”
An independent panel of judges reviewed participants’ production composition, manufacturing process and facility, and personnel to determine the Gold, Silver, Bronze and Certificate of Merit winners. Participants also were invited to vie for “Best Environmentally Produced Product” honors.
May 4, 2009
TAMPA RAYS AWARD MLI AS MOST VALUABLE DIVERSE BUSINESS PARTNER
Tampa , Florida – The Tampa Rays and Major League Baseball recognized
MLI Integrated Graphic Solutions, Inc. with its’ Most Valuable Diverse
Business Partner Award on April 15, 2009, Jackie Robinson Day at Tropicana Field.
“MLI greatly appreciates this award from the Rays and it is such an honor to receive it in conjunction with Jackie Robinson Day.” says Ralph Del Rio, CFO.
MLI has continuously collaborated with the Tampa Rays in a multitude of projects and publications over the years, including but not limited to the Rays community leading green initiatives.
FOR IMMEDIATE RELEASE
August 11, 2008
PRINT INDUSTRY RECOGNIZES MLI WITH 23 AWARDS
FOR EXCELLENCE IN STATEWIDE PRINT COMPETITION
Tampa, Florida – MLI Integrated Graphic Solutions, Inc. (formerly
known as MartinLitho, Inc.) received 23 awards for outstanding
achievement in this year’s Printing Association of Florida’s (PAF)
Florida Print Awards, the state’s largest and most prestigious
competition. The awards were presented Saturday, August 9, 2008, at a
ceremony following a three day statewide PAF conference held at the
Omni Championsgate Resort, Orlando, Florida.
Over 1,000 entries from advertising agencies, graphic firms and
printing companies throughout the state were showcased. The
company’s winning submissions included annual reports, brochures,
calendars, maps, newsletters and publications for major corporations
and governmental agencies.
In addition, MLI also won a coveted, national Benny (Franklin) award
from the Printing Industries of America. The winning submission was
for a poster they printed for the American Cancer Society’s 2008
Cattle Baron’s Ball. It will displayed at the PIA/GAFT conference in
Chicago, October 23-25.
“We are extremely fortunate that so many clients entrust their high
quality work to MLI, allowing us to do our best for the best,” said
Martin Saavedra, President. “Our team of graphic designers and print
specialist have allowed us to earn the confidence of many clients.
Winning these awards is an honor for our clients and everyone at
MLI. The HP digital and variable data technology and equipment we
installed gives us opportunities to produce exciting materials and
custom applications which will result in more award winning entries
for next year’s competition.”
George Ryan, PAF President, agrees. As in other years, “MLI faced
extremely impressive competition and these awards are a tribute to
their commitment to excellence.”
MLI is consistently one of the Tampa Bay area’s premier award
winning print/graphic arts providers.
The Florida Print Awards is the printing industry’s largest
statewide graphic arts competition. It recognizes individuals,
companies and organizations responsible for the creation and
production of print communications. The competition promotes
excellence in the industry and recognizes companies and individuals
who produce the best in print media. PAF, host of the Florida Print
Awards, is the state’s largest graphic arts trade association,
representing an industry of nearly 600 member companies, with more
than 81,000 employees and $9 billion in sales.
For information about MLI, call Jennifer Del Rio at (813) 254-1553 or
'Jens@mlicorp.com'. For information about the Florida Print Awards,
contact Anne Gaither, at (407) 240-8009.
MLI is joining the ranks of the progressive, environmentally responsible businesses as a Green Printer. Forest Stewardship Council (FSC) and Sustainable Forestry Initiative (SFI) Chain of Custody initiative for MLI
Tampa, Florida.( June 30, 2008) MLI's environmental dedication has a long history based on making the best possible use of all resources and minimizing environmental impacts. The first step is to use resources as conventionally as possible. We were one of the first to use non-hazardous inks. We reuse or recycle all that is possible. As a final point, we evaluate materials that leave our plants for disposal, using recycling partners to benefit the environment.
Our long term approach makes perfect business sense, too. When business and environmental welfare happen together, it can be very productive. By not only dropping consumption of raw materials such as paper and ink, but by using certified products we reduce the amount of energy used.
The Forest Stewardship Council (FSC), Sustainable Forestry Initiative (SFI) and the Programme for the Endorsement of Forest Certification Schemes (PEFC) provide Chain of Custody certifications which are a integral part of sustainable business practices for MLI and our customers. By pursuing FSC, SFI and PEFC Chain of Custody standards, MLI provides assurance to our customers and their consumers that the fiber in their products has been traced from the forest to the finished product; which is not only reasonable but responsible.
Ask about how MLI can make your products GREEN. Go GREEN with MLI
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MLI RECEIVES 23 INDUSTRY AWARDS, RANKS 25TH OF TOP 100 U.S PRINTERS
Tampa, Florida. (June 17, 2008) MLI Integrated Graphic Solutions, Inc. (formerly known as MartinLitho, Inc.) has won 23 awards for outstanding achievement in this year’s Printing Association of Florida’s (PAF) Florida Print Awards, the state’s largest and most prestigious competition. The awards will be presented Saturday, August 9, 2008, at a ceremony following a 3 day statewide PAF conference at the Omni Championsgate Resort, Orlando, Florida.
Over 1,200 entries from ad agencies, graphic firms and printing companies throughout the state, were showcased. The company’s winning submissions also included annual reports, brochures, calendars, maps, newsletters, publications for major corporations and governmental agencies.
“We are grateful for our clients who entrust their high quality work to MLI, allowing us to showcase our capabilities.” said Martin Saavedra, President. “ Winning these awards is an honor for our client’s and every on MLI’s team of professionals. Our HP digital and variable data technology has truly given us opportunities to extend our capabilities from mere ink on paper and produce exciting materials and custom applications. It’s possibilities continue to amaze us.”
“MLI faces extremely impressive competition and these awards are a tribute to their commitment to excellence.” George Ryan, PAF President.
Quick Printing Magazine, recently ranked MLI as number 25, of the top 100 printing companies throughout the United States. (June 2008 issue, quickprinting.com).
The Florida Print Awards is the printing industry’s largest statewide graphic arts competition, recognizing individuals, companies and organizations responsible for design and production of print communications. PAF is the state’s largest graphic arts trade association, representing an industry of nearly 600 member companies, with more than 81,000 employees and $9 billion in sales.
For information, contact:
Jennifer Saavedra, MLI Integrated Graphic Solutions, (813) 254-1553, jens@mlicorp.com
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FOR IMMEDIATE RELEASE
MLI PROVIDES NASCAR NATIONAL SERIES MEDIA GUIDES AVAILABLE
IN FRENCH, SPANISH PDF VERSIONS
DAYTONA BEACH, Fla. (March 3, 2008) – The 2008 media guides for NASCAR’s three top series – NASCAR Sprint Cup, NASCAR Nationwide and NASCAR Craftsman Truck – are now available in French and Spanish, housed on NASCARMedia.com, the sanctioning body’s media-only Web site.
Those six versions, in addition to the three English versions of the guides, are available in downloadable PDF format. The translations are the culmination of a five-month project involving NASCAR Public Relations; MLI Integrated Graphic Solutions of Tampa, Fla.; and translating teams in Europe, Canada and Mexico.
MLI is in its third year of working with NASCAR, a partnership resulting from NASCAR’s supplier diversity and minority vendor program aimed at fostering a more diverse supplier base. The program invites women and minority-owned businesses to be considered equally as subcontractors and suppliers for all goods and services purchased at NASCAR.
MLI, which has been in operation for more than 40 years, is Hispanic-owned. In addition to NASCAR, MLI has also worked with the Tampa Bay Buccaneers, the Tampa Bay Rays and Tampa Bay Lightning.
In 2007, MLI won a Florida Print Award for its work on NASCAR’s media guides.
For more information, contact:
Jennifer Saavedra, MLI Integrated Graphic Solutions, (813) 254-1553, jens@mlicorp.com
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